About
The year is 1989.
The place is Los Angeles.
Hair metal blasted from cherry red Ferrari’s along the Sunset Strip. Neon wasn’t just for signs. It flowed thru the very veins of the metro.
At the center of the freon-charged enchantment, a venue echoed the grandeur of the era at its pinnacle — a space where imagination reigned, and rules became irrelevant.
Rockstars, Hollywood Producers, and Underworld Figures mingled — finding themselves captivated by shows that featured Tinsel Town's hottest dancers and entertainers.
Discover Rhino Society: The Exclusive Lifestyle and Apparel Brand. Immerse yourself in a world where entertainment, fashion, and sports icons unite to form an exclusive society set against the legendary backdrop of the original Spearmint Rhino.
Ironically, Hollywood couldn't write a script this good — and the best place to start any great story? At its origin.
Created by multidisciplinary Creative Director Joey A.X + Jonathan Lee in partnership with the international Spearmint Rhino brand.
Quality first
We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.
Humble beginnings
Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.